Out of the Box Production
TYPOGRAPHY OF
MUSIC VIDEOS
Typography in motion is a perfect fit for the modern music video. It is great way for artists to communicate in a form that allows lyrics to come to life.
So it is no surprise that the clever use of typography is becoming more and more common in music videos, giving life to words using a variety of techniques that interact visually with the themes and ideas of the song.
Below are some of the best and most inspiring ways these two arts have come together to create an original set of videos for musicians of all genres.
Adele- Skyfall
Before the official video for Adele’s James Bond movie theme was released, this video appeared. This subtle, elegant and beautiful video recreates the lyrics of the song in the style of a modern movie credit sequence, marking the British singer's return in style.
Daft Punk- Harder, Better, Faster, Stronger
Created using After Effects and Trapcode Starglow, the use of LED signage typography in this video for the French dance classic is inspired. The artistic effect adds context and boosts the energy of the track, as the words are linked and transitioned in entertainingly clever ways.
Justice- D.A.N.C.E.
This breathtaking and visually stimulating video for the funk-disco of Justice was produced by the very talented Jonas & Francois. It's captivating from the start, as it builds up a frenzy of moving typography and imagery, jumping from T-shirt to T-shirt. A great source of inspiration and an original alternative to the normal, run of the mill pop videos that litter our screens.
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